It happens to everyone. You snap a photo, or try to save a document, and you get the dreaded notification: “Storage Full. Upgrade to Google One for just $9.99/month to keep backing up.” In that moment of panic, $10 feels cheap. You want your photos safe, right? You want that red notification to go away. … Read more
For years, I was a proud member of “Team Free.” I scoffed at the idea of paying Google $13.99 a month just to remove ads. I told myself, “I can just wait 5 seconds to skip the ad. Why would I pay for something that is free?” I installed ad-blockers on my browser. I muted … Read more
In the physical world, we understand the difference between Renting an apartment and Buying a house. Renting offers flexibility, but you never own anything. Buying requires a big payment upfront, but you own the asset forever. For decades, we “bought” software. You paid for a CD-ROM of Windows or Office, installed it, and owned it … Read more
It started with a simple notification on my phone at 2:00 AM. “Your payment of $12.99 to [Video Service] was successful.” I stared at the screen in the dark, confused. I hadn’t opened that streaming app in three months. I had signed up to watch one specific TV show, finished it, and promised myself I … Read more