admin I used to have a bad habit. Every night at 10 PM, I would lie in bed, unlock my phone, and open the Amazon app. I wasn’t looking for anything specific. I was just… looking. I would scroll through “Daily Deals.” I would check “Recommended for You.” Thirty minutes later, I had bought a new … Read more
It started innocently enough. I bought a new desk. My old desk was scratched and wobbly, so I bought a beautiful, sleek, white minimalist desk from IKEA. It cost $150. I felt like I had made a “Smart Price” decision. But when I set up the new desk, I noticed a problem. My old, dusty … Read more
There is a famous concept in economics—often called the “Boots Theory”—that explains why it is so expensive to be poor. The theory goes like this: A rich man buys a pair of high-quality leather boots for $100. They last for 10 years. A poor man cannot afford $100. So, he buys a cheap pair of … Read more
Have you ever stood in line at a movie theater, stared at the menu board, and felt your brain glitch? You look at the prices: Small Popcorn: $6.00 Medium Popcorn: $7.00 Large Popcorn: $7.50 You probably walked in wanting the Small. It’s enough food. But then you look at the Medium. It’s only $1 more. … Read more
You know the feeling. You are scrolling through Amazon, or walking through a Best Buy, and you see it. A shiny new pair of headphones or a 4K TV with a price tag that looks too good to be true: ~~$399.99~~ $199.99 (50% OFF!) Your brain releases a sudden hit of dopamine. You panic. You … Read more
It happens to everyone. You snap a photo, or try to save a document, and you get the dreaded notification: “Storage Full. Upgrade to Google One for just $9.99/month to keep backing up.” In that moment of panic, $10 feels cheap. You want your photos safe, right? You want that red notification to go away. … Read more
For years, I was a proud member of “Team Free.” I scoffed at the idea of paying Google $13.99 a month just to remove ads. I told myself, “I can just wait 5 seconds to skip the ad. Why would I pay for something that is free?” I installed ad-blockers on my browser. I muted … Read more
In the physical world, we understand the difference between Renting an apartment and Buying a house. Renting offers flexibility, but you never own anything. Buying requires a big payment upfront, but you own the asset forever. For decades, we “bought” software. You paid for a CD-ROM of Windows or Office, installed it, and owned it … Read more
It started with a simple notification on my phone at 2:00 AM. “Your payment of $12.99 to [Video Service] was successful.” I stared at the screen in the dark, confused. I hadn’t opened that streaming app in three months. I had signed up to watch one specific TV show, finished it, and promised myself I … Read more
Every September, it happens. The big tech companies—Apple, Samsung, Google—hold a flashy “Keynote” event. They use words like “Magical,” “Revolutionary,” and “Fastest Ever.” They show beautiful videos of the new phone spinning in slow motion. For years, I fell for it. I would watch the event, look at my “old” phone (which was only 11 … Read more